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projects and media

Over the years instant retail has worked on hundreds (thousands !) of pop up shops and temporary installations - from large commercial events to small private functions, and everything in between... Quite often we finish our installation before the customers (and displays) arrive… we don’t always see the end result of a finished pop-up store. It’s not unusual that our hire items become hidden in a room full of great product and merchandising - and that can make it difficult to get interesting photographs of the instant retail stock !

We’ve provided an overview of selected installations and locations here.

instant retail offers a unique and innovative service for pop up shops - and keeps an eye out for many of the exciting trends and developments in our world of temporary retail and special events. We enjoy a high profile around Melbourne - our staff regularly attend (or present) at industry and professional events… local media often seek opinion or comment from instant retail on what’s happening in our pop up community !

Some of our media mentions are included here.

Click on these links for a selection of our project installations and media mentions

I suppose this is where pop up can work (or thrive…)

15 August, 2020 media, Home

Pop up retail is still feeling the devastating effects of the coronavirus pandemic… This article first appeared on the pages of popUPshops Australia (and social media) at the end of June 2020, detailing “a variety of pop up responses”.

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Pop up responses to COVID-19

15 June, 2020 media, Home

COVID-19 has certainly had a huge impact on pop up shopping… but there’s been plenty of other pop up responses !

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Offering support for bushfire-affected communities

3 April, 2020 projects, Home

Real-time pop up support for regional businesses doing it tough, following the 2019/20 summer bushfires

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How to start a pop-up shop… with funding ‘n all !

7 November, 2019 media, Home

Prospa discusses pop-up again… from clicks to bricks

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How many mannequins ?

5 August, 2019 projects

Our mannequins are often booked for special events… not just pop up sales !

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A pop up florist… for Valentine’s Day

14 February, 2019 projects

This savvy florist opened a pop up shop to cater for the huge numbers of red roses, chocolates and plush toys they’d sell on Valentine’s Day !

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Collingwood shopfront can be leased for only one day

16 January, 2019 media

This Melbourne architect has a vision for short-lease spaces… to re-energise local streetscapes

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Indian fashion festival featured a Bollywood designer

15 September, 2018 projects

When a Bollywood personality and fashion designer hosted this runway event it was a pretty big deal…

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rrrr…. racks !

20 April, 2018 projects

Some customers take just one, others need one hundred… racks…

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instant retail is (still) Melbourne’s unique pop up supplier

25 January, 2018 media, Home

What is the connection between instant retail and pop UP shops Melbourne – why does it work ?

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New… change rooms for sale

18 September, 2017 projects

We’ve developed a change room system which is modular, portable… and very strong

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Try before you buy : Pop-up retail for small business

17 September, 2017 media

Prospa talks pop up… handy hints and helpful links

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Who’s seen our Facebook page ?

12 March, 2017 projects

It’s what we do… help businesses make their pop up great…

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Short term shops pop up all over Melbourne

18 December, 2016 media

Pop up shops are an “evolution in retail” says ARA boss Russell Zimmerman

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Pop up shops: The perfect store option for eCommerce businesses

18 October, 2016 media

The experts in online payments (for online stores) chat with us about pop up shops !

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ssssh…. shelves and slotwall !

12 May, 2016 projects

…a range of free-standing shelf and slotwall units…

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Pop-up shops: no stopping Australia’s latest retail boom

27 January, 2016 media

There’s no sign of the pop up retail boom slowing down… says CommercialRealEstate (.com.au)

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Simple elegance at the Bridal Fair

15 January, 2016 projects

An elegant stand at the January Bridal Fair … featuring designer gowns on instant retail torsos

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Popping up for Mother’s Day

6 May, 2015 projects

After some years of successful on-line sales… these guys popped up at Westfield Doncaster

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Pop Up Stores: The Future of Retail

18 February, 2015 media

TheUrbanDeveloper.com comments on “one of the most popular trends in the Australian retail industry” – and quotes instant retail’s Scott Williams…

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Designer super sale pop up

10 February, 2015 projects

This business uses pop up sales to clear their older stock (and make way for the new !)

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popUPshopsMelbourne is the on-line pop up forum

23 October, 2014 media

Many visitors to this website will be aware of an association between instant retail and popUPshopsMelbourne. But what is the pop up connection and why does it work ?

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the logic, benefits and strategies of pop up retail

1 July, 2014 media

Australian retail software gurus Retail Express discuss pop up stores on their blog – quoting several examples of local and international brands using temporary retail to their advantage.

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Qantas suggests Melbourne’s best pop ups

12 June, 2014 media

This week a brief article describes 6 examples of current and coming pop ups happening around Melbourne – offering an assortment of fashion, food and fun !

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Riprendersi gli spazi (recover the spaces)

3 May, 2014 media

Potete leggere l’italiano ? Il nostro giornale locale parla Italiano pop up ! (Can you read Italian ? Our local Italian newspaper discusses pop up !)

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Negotiate rent with your landlord & pop out of the box

10 April, 2014 media

Giftrap – a bi-monthly member’s magazine published by the Australian Gift & Homewares Association – has published an article with tips on how to negotiate rent with landlords… and the role of pop-ups “as an interim measure to fill a currently unused space”

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It’s a pop-up world with Renegade Collective

31 March, 2014 media

This uber-cool magazine asked for our comments on the emerging world of pop-up retail. The “raw / real / edgy” Renegade Collective (based in Sydney, at home around the globe) follows the “game changers, thought leaders, rule breakers and style makers” – just celebrating issue #8 (now in 3500+ newsstands across 21 countries – that’s an awesome achievement in their first 12 months !)

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Menswear pop up

29 March, 2014 projects

A pop up shop offering unique samples and vintage stocks – right on the crest of Richmond’s Bridge Road.

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1, 2, 3, 4 change rooms – or more ?

20 February, 2014 projects

How many fitting rooms do you need for a pop up shop ?

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Pop up retail as a short-term fix

31 January, 2014 media

Commercial agents are starting to see the benefits of short-term leases – Property Observer / SmartCompany asked for instant retail’s comment (we say they can certainly offer a win-win !)

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Etsy launches Sydney pop up store

2 December, 2013 media

SmartCompany chats with instant retail on opportunities for online retailers to engage with their customers, take advantage of the peak sales seasons – exactly what Etsy is doing in Sydney this month !

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Brand Launch at the Blackman Hotel

18 November, 2013 projects

Launching a new brand of an Aussie icon !

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Spring into Epping Plaza

17 September, 2013 projects

Promoting retailers and the arrival of Spring !

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instant retail finalist in ARA Innovator of the Year Award

23 July, 2013 media

The Australian Retail Association’s annual Australian Retail Awards were announced today – 23rd July. Melbourne’s instant retail had submitted for The Realise Group Australian Retail Innovator of the Year Award – and was acknowledged as a Finalist along with bankwest and Webstore. 2013 winner was Brava Sport – for their unique approach to “supporting” women […]

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