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A pop up florist… for Valentine’s Day


What – this savvy florist already has 2 stores and knows that Valentine’s Day – 14th February – is one of the busiest days on her calendar… so she opened a pop up florist shop to cater for the huge numbers of red roses, chocolates and plush toys they’d sell ! instant retail built a room within a room… 2mtr high black partitioning to create a temporary shop front (and screen off the work room behind), and provided the sales counters.

Where – St Albans, Melbourne

When –   February 2019